3.Social software – building blocks of online communities

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Social Software

In general, the term has some overlap with "new media", "computer-mediated communication" and the likes. All these try to convey the meaning of the new communication technologies on the human interaction and formation of communities.

As pointed out by Boyd [1], social software is an antithesis of the former collaborative software - instead of being project-based, "top-down" solutions, social software is a tool for individuals to get into spontaneous "bottom-up" co-operation.


BOYD, S. (2003). Are you ready for social software?. Darwin Magazine, May 2003.